The Marketing Technologist

My favorite QR code readers

chuckfletcher — Sat, 20 Feb 2010 23:36:47 +0000

1. Optiscan for Iphone - its so fast!
2. Barcode for Android (default barcode reader)
3. Scanlife for Blackberry (Actually feels like you are scanning, which is amazing for an Blackberry App.

This is my Vcard that I made a self inking stamp of…

Augmented Reality Baseball Cards

chuckfletcher — Mon, 09 Mar 2009 11:54:21 +0000

Was just a matter of time. This does look like a nice execution though…

http://www.engadget.com/2009/03/09/topps-launches-3d-live-baseball-cards-video-cards-on-deck/

GE Augmented Reality Advertising

chuckfletcher — Fri, 06 Feb 2009 17:25:50 +0000

This is a few days old, but an amazingly nice implementation of Augmented Reality and it ties in so slickly with their TV campaign.

They are promoting the experience with rich media/video ads and even include their scarecrow character into the piece.

Take the time to print out the marker page and try it out.

http://ge.ecomagination.com/smartgrid/#/augmented_reality

It’s official: the future might be really wierd

chuckfletcher — Fri, 06 Feb 2009 17:12:41 +0000

So they introduced this prototype of an wearable augmented reality system at TED.

It’s a MIT offering, so that explains the high innovation and the lack of polish.

But it does make ya think about the potential…

http://www.engadget.com/2009/02/06/mits-sixth-sense-augmented-reality-demonstrated-on-video/

Lego Augmented Reality

chuckfletcher — Mon, 26 Jan 2009 12:17:33 +0000

A German retail display that shows the completed model on top of the box. Talk about instant satisfaction…

This is created by http://www.metaio.com/ who I’m meeting with in early February.

For more info:

http://www.notcot.com/archives/2009/01/legos_digital_b.php

Emerging Technology Watch: Augmented Reality

chuckfletcher — Mon, 19 Jan 2009 18:18:01 +0000

Over the last few months a few interesting Augmented Reality examples have come on the scene. Each a little different, but each showing the potential of mapping information and virtual objects or characters on top of real time displays:

Mini’s Augmented Advertising
http://www.campur.net/blog/2008/12/21/mini-cooper-augmented-reality-ads.html

WikiTude and Enkin’s Apps for the Android Mobile Platform. (leveraging camera, GPS and compass functions)
http://www.mobilizy.com/wikitude.php
http://www.enkin.net/

Iphone Augmented Reality
http://gizmodo.com/5027674/iphone-augmented-reality-program-wont-fool-any-girls

Flash Augmented Reality
http://www.boffswana.com/news/

Augmented reality is partially just a “special effect” right now, but it it does have some really interesting potential especially as all of the components are getting more accurate and the programming more sophisticated.

Definately a topic worth following.